REI’s Strategic Thinker’s Forum Helps REI Move Toward a More Focused Corporate Identity, With More Work Yet to Come!
Question: When you put a lot of gifted and experienced people in the same room for nearly three days straight, what comes out at the end?
Answer: A lot of great ideas!
That is what happened on December 1-3, 2010, at REI’s Strategic Thinker’s Forum. REI’s President and CEO, Roderick Beidler, called together twenty “strategic” REI and non-REI staff to discuss and think through the identity of Resource Exchange International.